I created Maja DuBrul Jewelry to showcase the world's greatest gemstones.

But have them be wearable casually; large stones should be individual; be good value for their quality and expression; should show the range of the color and quality of the stones; the jewelry should be of the highest craftsmanship; the craftsmanship should be minimal and recessive to allow the stones their full expression; the design should be balanced and scaled to the human body; flattering and the large scale not overwhelming; an extension of a personality; be an expression of self; an expression of strength; a testament to nature and culture.